UCD

Brand Challenge

UCD required a solution to promote the UCD Sutherland school of Law for both Irish and overseas students. 

Brand Solution

The Production of a content video to show the world-class facilities, the global reach, the range of courses, the diversity of the students and staff, the unique student experience and real success of the graduates.

Work Done

We worked closely with the Dean of the Sutherland School of Law and her team to produce a short content film that clearly and effortlessly delivers the brand solution by engaging with students, showing the quality of the building and it diversity. Through the use of on screen titles, the core messages are delivered with ease. The piece was rolled out on social in targeted countries websites such as China and India as well as UCDs own web and social channels

Results

 Tangible results on number of watches across all platforms. Growth in overseas students. A content piece that could also be used across campus and in the media.